Being one of Australia’s most iconic and anticipated annual events, the Melbourne Cup is known for its high fashion, extravagance and spring beauty.
The Rendezvous Studio Hotel Brisbane on George’s 2012 Melbourne Cup event was designed around the central theme ‘Spring, Silks and Sparkling’. The collateral designed incorporated the beautiful bright colours found in Spring fashions, in conjunction with the delicate texture of silk and the sparkle of diamonds which was showcased with the model’s hairpiece.
Brand development and artwork by Black Butter. Campaign strategy and execution by Butter PR.