The purpose of the piece was to create an identity for the Icograda (International Council of Graphic Design Associations)Event in Brisbane. The event hosts a range of international professional speakers in the field of visual arts. The theme of the event was collaboration and I considered the largest and smallest natural forms of collaboration, atoms and the solar system. Circles are the consistent aspect of both these forms; circles were taken up as the base for the developed identity, which combines both a conceptual and literal approach to collaboration.
Design Week Brisbane attracts people from around the world and an efficient web communication was essential. The final solution is user friendly and applies the identity with consistency.